A new report from Nielsen found that a growing number of people
are "second screen" users, meaning they use social media on smartphones or
tablets while also watching TV. According to Nielson, one in three people using
Twitter in June sent messages at some point about the content of TV shows, up 27
percent from only five months earlier. Nielsen VP of social media Deirdre Bannon
said, "Twitter has become the second screen experience for television." An
estimated 41 percent of tablet owners and 38 percent of smartphone owners used
their device while also watching TV at least once a day, and Nielsen also found
that 35 percent of people who use tablets while watching TV looked up
information online about the show they were watching.